Automotive CGI & VFX Studio.

If you can shoot it live, you should.

If you can’t, we’re a good option.

Hamburg. Shooting cars since 1999. Rendering them since the pipeline caught up.

An automotive CGI and VFX studio. That’s it.

I’ve been shooting cars since 1999. CGI came later, when the pipeline finally caught up with what a camera could already do.

The honest starting point: if you can shoot the car live, do it. A real camera on a real car in real light is still the benchmark.

But “live” isn’t always possible. The model doesn’t exist yet. The location is on another continent. The weather won’t cooperate. The schedule doesn’t fit a physical shoot. The sustainability budget won’t allow it.

That’s what we’re for. Every day we try to get as close to a real shoot as possible — and on most days that’s close enough that the photographer on the final grade can’t tell the difference.

The bar: survive against the plate.

A lot of automotive CGI gets made for speed and budget. That’s legitimate — it just isn’t what we optimise for. We optimise for whether the frame holds up at 4K in the final colour session, sitting next to an actual plate.

You can tell. So can the DoP. So can the client’s design lead standing behind the colourist.

The reflection on a brushed trim. The way rubber scatters light on a wet cobbled street. The micro-roughness under clearcoat. Miss any of it and the audience feels the difference — even when they can’t name what’s wrong.

Against a real shoot, we’re still chasing. Every day.

Five elements. 3,125 decisions. One shot.

Every shot is built from the same five things: Hero. Location. Light. Camera. Motion.

Each has five states. Every state interacts with every other. That’s 3,125 decisions per shot. The job is to get all 3,125 right.

I wrote about the full framework in the first issue of DNA of a Shot.

What we produce: brand films, key visuals for launch and print, motion content for TVC and social, digital twins that match the physical car pixel for pixel, and virtual production for hybrid shoots.

Automotive brands we’ve worked with: Audi. BMW. Mercedes-Benz. Toyota. Genesis. Hyundai. Renault. Tesla. Lincoln. Nio. Pininfarina. Li Auto. SF Motors. Chevrolet.

Hamburg. Working everywhere.

The studio is in Hamburg. The pipeline is built for remote approval across time zones. Review cycles are timecoded, versioned, and direct-to-post.

For on-location or virtual-production needs we work with two sister operations: Smart Footage (real-world plate library and custom plate shoots) and Scope City (virtual urban environments for driving plates).

Send a brief. If a live shoot is on the table, do that first. If it isn’t — write me. Response within two working days.