Launch with confidence.
Every time.
The Scope is a Hamburg-based CGI studio specializing in photorealistic automotive imagery and film. With over 25 years of experience, The Scope creates 100% computer-generated visuals for brands including Mercedes-Benz, Tesla, Audi, BMW, Lincoln, and Volkswagen. The studio’s proprietary product, ScopeCity, offers procedurally generated virtual cityscapes for unlimited automotive shooting environments — eliminating the need for physical location shoots while delivering cinematic-quality results.
THE SCOPE helps car manufacturers to reveal new models with maximum impact by telling the bigger story in stunning car-portraits.
There is no hero without a story
Portraits are more than a hero-shot.
The surroundings support the hero by reflecting the attributes you want to convey and charge the hero with.
It’s the story that determines how your new car is being perceived by the audience.
Frequently Asked Questions
What is automotive CGI?
Automotive CGI (computer-generated imagery) is the process of creating photorealistic images and films of vehicles entirely in 3D software, without a physical car or location shoot. The results are virtually indistinguishable from traditional photography while offering unlimited creative control over environments, lighting, and camera angles.
How does CGI compare to traditional car photography?
CGI eliminates the logistical constraints of physical shoots: no weather dependencies, no location permits, no shipping vehicles across continents. Changes to color, trim, environment, or camera angle can be made instantly. For pre-launch campaigns, CGI allows production to begin before a physical prototype exists, accelerating time-to-market significantly.
What is ScopeCity?
ScopeCity is The Scope’s proprietary product: a procedurally generated virtual city built entirely in 3D. It can replicate the look and feel of real-world urban environments like New York, Los Angeles, or European cities. Car manufacturers use ScopeCity for running footage, hero shots, and full campaign production without ever leaving the studio.
Which car brands does The Scope work with?
The Scope has produced CGI imagery and film for Mercedes-Benz, Tesla, Audi, BMW, Lincoln, Volkswagen, Hyundai, Toyota, Cadillac, Lexus, Genesis, Renault, NIO, Li Auto, and Mini, among others. The studio works directly with OEMs and through leading advertising agencies worldwide.
Where is The Scope located?
The Scope GmbH is based in Hamburg, Germany, and serves automotive clients globally. With over 25 years of experience in CGI production, the studio partners with advertising agencies and corporate creative departments across Europe, North America, and Asia.